Commercial availability is slated for January 2010. Following its worldwide launch at PhotoPlus Expo 2009, ARTtrust has already received positive feedback from individual photographers, such as Joel Meyerowitz and international photo agencies including Magnum. ARTtrust is available for existing and new prints and any Digital Fine Art Collection Pigment Print can be retrofitted on demand. The solution is comprised of BubbleTags, a translucent polymer containing random and self-generated air bubbles affixed to the artwork itself that references the certificate of authenticity filed by the artist. ARTtrust is specifically designed to meet the needs of the art market including creators (photographers, designers, digital or traditional artists), printmakers (artists who print themselves, photolabs, specialized fine art printers, print service providers), retailers (galleries, auction houses) and private or public art collectors.

HP today announced at Paris Photo 2009, the European launch of ARTtrust, a system that allows photographers and artists to provide individual identity to any Digital Fine Art Collection Pigment Print, produced on HP Designjet Z series printers using HP Vivera pigment inks with any compatible media.

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